How Much Do Advertising Account Executives Make?

How much money do advertising account executives make? Job Market Outlook, Education, Competition and Best Locations


When a movie star appears in a TV commercial to tell you what coffee she drinks, what airline she flies, or what perfume she dabs behind her ears, you can be sure her words are written by the ad agency's copywriter. And the set or location where she's standing was an art department decision. But it was the account executive who put it all together and who takes final responsibility. 

The account executive (or AE) is the agency's representative to the client part business manager, part marketing consultant, part salesperson and it is his or her job to keep a lot of people satisfied. As an AE, you'll have to keep the client happy, counseling him on marketing problems. You'll need to keep your own creative people (the writers and artists) informed, as they come to you for product information, market analyses, and timetables. You'll also have to keep agency management pleased with your budget; they want to be sure you're managing the account profitably. 


An ad agency is a service company that earns its income from planning, creating, producing, and placing printed ads and broadcast commercials for its clients. The agency business has a reputation as chaotic and madly creative, but the account executive has to be just the opposite. Whether handling one large account or several small ones, he needs to be an organizer with an orderly business mind, someone who can diagnose a business opportunity or problem accurately. 

As an AE, you'd have to determine the relevant facts about your client's product or service, its competition, and its sales patterns. You'd write a report called a marketing plan, a specific recommendation on how to market and advertise the product or service. Then all the other agency departments work as a team to turn the plan into a specific advertising program. You and the team take the completed program the ad campaign to client management. When it's approved, you start producing. 

Job Market Outlook: 

Good. Average or better occupational growth is expected in the advertising business, although ad budgets can be cut during economic downturns. This can be an insecure business, with whole teams fired when a major account is lost, but a good industry reputation will get you hired at another agency. 

Education: 

Bachelor's degree in business, advertising, or liberal arts minimum. MBA or a master's in advertising preferred. One third of all agency employees have gone on to graduate study. 


Competition: 

Moderate to tough, because this is a glamour field. If you can't snag a part time job or internship in the field, get sales experience instead. Writing or selling ads for a college or local newspaper is a big plus. 

Work Style: 

Regular hours but with overtime when deadlines arise. Considerable pressure to win accounts and hold on to them. 

A Day In The Life: Advertising Account Executive


Best Locations: 

Cities of all sizes. Many large ad agencies are located in New York, Los Angeles, and Chicago. 

Work Force: 

78 percent male, 22 percent female, 4 percent minorities (figures for all advertising, marketing, and PR managers). 

Part Time Work Available: 

Rarely.

How Much Do Advertising Account Executives Make?

Yearly Salary $57,400
Monthly Salary  $4,700
Weekly Salary $1,150
Hourly Salary  $29

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