How Much Do Advertising Account Executives Make?
How much money do advertising account executives make? Job Market Outlook, Education, Competition and Best Locations When a movie star appears in a TV commercial to tell you what coffee she drinks, what airline she flies, or what perfume she dabs behind her ears, you can be sure her words are written by the ad agency's copywriter. And the set or location where she's standing was an art department decision. But it was the account executive who put it all together and who takes final responsibility. The account executive (or AE) is the agency's representative to the client part business manager, part marketing consultant, part salesperson and it is his or her job to keep a lot of people satisfied. As an AE, you'll have to keep the client happy, counseling him on marketing problems. You'll need to keep your own creative people (the writers and artists) informed, as they come to you for product information, market analyses, and timetables. You'll also have to kee...